I Can't Believe I Fell for It

I always internally scoffed at skin “serums” and the suckers who paid a premium for them. You can buy a face cream for $8, but call it a serum and it goes for $24—for a fraction of the amount. (And that’s the cheap drug store serum.) What a racket! Who would fall for this scam? Haha! Then I read about hyaluronic acid. Google it if you’re unfamiliar—there are too many articles to link. This sounded quite legitimate to me. This substance naturally found in the skin attracts and retains water, making it an excellent moisturizer. Like everything else in the body, we lose it as we age. But it’s OK, because you can buy a serum with hyaluronic acid in it! The reviews are amazing! So I did it. I bought Neutrogena Hydro Boost because it was only $20, I could get it at Rite Aid, and it’s “#1 dermatologist recommended.” It smells and feels wonderful. It’s lovely to use. The thing is, I still look 49. See, I made a strategic error: As previously noted, I do not possess ...